This is a shiny, brand new, glass fronted burger and hot dog restaurant on the corner in Victoria Nova. The building is beautiful and given the location, there will be a lot of passing trade. It is licensed, so it sells beer and wine, although I did not order any with my burger, and to be honest I did not see any alcohol on any of the tables that were occupied.
The burgers are marketed at the top of the price range, advertised as being 100% Aberdeen Angus beef, source verified and traceable. I don’t doubt that this is true. I had a single smoke shack, which comes with bacon, cheese and cherry peppers.
It was good without being exceptional, the cherry peppers were a nice addition, but the meat was a little bit greasy for my taste. The chips were an extra £3 and were poor value. There wasn’t enough of them, and they were crinkle cut, semi-crispy and hollow. They were also cold when they arrived, although when I complained they changed them without query. The shake was nice and thick, but very sweet, perhaps they are more aimed at children than adults.
Given all the new high-end burger joints opening in London, the competition must be fierce and this did not strike me as one of the best. Sorry to say, I think “5 Guys” does it better.