The trend for upmarket burgers shows no sign of abating in London, and the competition for the best burger in town keeps on running. Honest Burgers seems to be doing well from this fashion. A quick look at their website tells me that they are just about to open their 29th restaurant. This is a very fast expansion for a brand that started in 2011 by making burgers at festivals.
One of the biggest advantages that Honest Burgers has, is their reliability. When you walk into one of their outlets you know where you are and you know what to expect. The décor is a bit rough and ready, there are no tablecloths. The sauces and mayonnaise are served from the bottle, but they are good brands. They know their market and customers are not here for a romantic dinner for two, they don’t care about the accoutrements -they are here for a good quality burger, probably on their way to or from another part of their time out.
Honest burgers are appetizing and satisfying. The ingredients are good quality, the beef patty is tasty and the cheese and bacon, if you choose them, are nice. The chips are good, they come as rosemary salted, but you can ask to have them plain if you prefer. The chicken burger is flavourful too, as are the honest brunch and the avocado on toast from the breakfast menu. They do offer a few vegetarian options for the non carnivores amongst us.
I am not totally on board with all their concept options, but they obviously work for them and I guess I must be in the minority. They serve their food in tin bowls, while this is better than a slate or a wooden board, I just wish we could go back to plates now. I also dislike having to ask for a knife and fork each time. Although they always have them, it makes me feel like an old fogey to ask, and really, how hard would it be to offer? I’m also over cocktails that come served in jars, this seems so dated. Beer served in tiny tins at high prices may be very lucrative, but I’m not sure how honest it is.
However, these quibbles aside, the burgers are good, the service is always friendly and efficient, and you know what you are going to get – whichever branch you go into. When out and about and looking for something to eat, Honest Burgers is always a reliable option. This is why they are able to open their 29th restaurant in under eight years… and now that there are so many, chances are that there will be one nearby.